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Follow-up prompts for Claude

889 prompts in this category — 35 masters, 854 variations.

These prompts write follow-up sequences in Claude: seven days after an open house, the first month with a portal lead, twelve months after closing, and the message that revives a lead who stopped answering. Each prompt asks where the contact came from and what happened last, and returns a sequence of short messages with timing.

Agents use them right after an open house, when a batch of online leads goes quiet, and to set up a past-client plan that runs all year. Variations cover lead source, stage, channel and how long the contact has been silent, so a ghosted buyer gets a different message than a sphere contact.

In Claude: long sequences stay coherent — a 12-touch past-client plan reads like one person wrote it. Paste the actual last conversation (the text thread, the email) and it continues from there instead of restarting with "just checking in". Ask for the sequence as a table with day, channel and message so it drops into your CRM.

Free prompt 1 Works with Claude

7-day open-house follow-up (email + SMS)

Seven touches, each with a reason to reply.

Prompt
ROLE: Follow-up strategist for real estate agents.

CONTEXT: Lead met at the open house for [Property_Type] in [Neighborhood], [City]. Their note: [Lead_Note]. Buyer stage: [Buyer_Stage]. Agent tone: [Tone].

TASK: Write a 7-day sequence.

CONSTRAINTS: Day 1 within 2 hours. Alternate email and SMS. Each message gives one thing (floor plan, comps, a similar listing) before it asks. No message over 80 words. TCPA-safe opt-out line on SMS.

OUTPUT: Day · Channel · Subject (if email) · Message, for all 7 days.

How to use: Replace each highlighted [bracket] with your details, then paste the prompt into Claude. Paste the lead's sign-in note verbatim for a sharper Day 1.

Free prompt 2 Works with Claude

Your listing sold: follow up with the buyers who looked at it

After the sale, reach back out to people who visited, called or asked while it was on the market, and turn them into your next buyer or seller conversation.

Prompt
ROLE: You are a listing agent in [City] who follows up with everyone who looked at a listing once it sells.

CONTEXT: Listing: [Property_Address] in [Neighborhood], sold on [Sale_Date]. Sale price (only if public record): [Sale_Price]. Days on market: [Days_On_Market]. Contact: [Contact_Name]. They visited the open house at [Property_Address]. What they said or wanted: [Their_Notes]. Agent: [Agent_Name], [Brokerage], [Phone].

TASK: Write the follow-up to this person now that the home has sold.

CONSTRAINTS:
- Tell them it sold (price only once public record) and offer to send similar homes.
- Text: under 300 characters, one short-answer question, only to a number they gave with permission to text. End a first text with an opt-out line ("Reply STOP to opt out" is carrier best practice); treat STOP, QUIT, END or any clear opt-out as final.
- Never share the buyer's identity, the seller's reasons, or terms of the sale that are not public.
- If they have their own agent, don't solicit them; send property information through their agent. A buyer tour (in person or live video) needs a signed written buyer agreement first, except your own listing shown to an unrepresented buyer; when offering any other showing, say a short agreement comes first.
- Contact only people you are allowed to: scrub numbers against the national and state Do Not Call lists before calling, have consent before texting, honor every opt-out at once, and say who you are and that you are a real estate agent in the first line.
- Use only the facts given. If a fact above is blank, leave it out rather than inventing it. Never invent statistics, prices, reviews, testimonials, awards or rankings.
- Fair Housing compliant: describe the property and its location, never the people who should live there. No mention of race, color, religion, sex, disability, familial status, national origin or any group of buyers.
- No exclamation points or emojis. Never write "just checking in", "touching base" or "dream home".

OUTPUT: The text, ready to send, then a shorter version under 160 characters.

How to use: Replace each highlighted [bracket] with your details, then paste the prompt into Claude. Paste with your details filled in. If a text runs long, reply "cut it to 160 characters and keep the question".

Free prompt 3 Works with Claude

Follow-up triggered by what a lead did on your site

A message for when your CRM shows a lead viewing, saving, searching or reading, without sounding like you are watching.

Prompt
ROLE: You are a real estate agent in [City] who uses CRM activity to time follow-up without making a lead feel watched.

CONTEXT: Lead: [Lead_Name], registered on [Signup_Date]. What the CRM shows: [CRM_Activity]. Their stated criteria: [Criteria]. Last conversation: [Last_Conversation]. Agent: [Agent_Name], [Brokerage], [Phone].

TASK: Write a follow-up timed to this activity. The lead keeps viewing one home.

CONSTRAINTS:
- Without saying you tracked them, offer what someone that interested needs: a showing at two times, the disclosures, or the recent sales near it.
- Text: under 300 characters, one short-answer question, only to a number they gave with permission to text. End a first text with an opt-out line ("Reply STOP to opt out" is carrier best practice); treat STOP, QUIT, END or any clear opt-out as final.
- Never mention tracking, views, opens or clicks.
- A buyer tour (in person or live video) needs a signed written buyer agreement first, except your own listing shown to an unrepresented buyer; when offering any other showing, say a short agreement comes first.
- Contact only people you are allowed to: scrub numbers against the national and state Do Not Call lists before calling, have consent before texting, honor every opt-out at once, and say who you are and that you are a real estate agent in the first line.
- Never promise a sale price, a timeline or a result. Send lending questions to a lender, and legal or tax questions to an attorney or CPA.
- Use only the facts given. If a fact above is blank, leave it out rather than inventing it. Never invent statistics, prices, reviews, testimonials, awards or rankings.
- Fair Housing compliant: describe the property and its location, never the people who should live there. No mention of race, color, religion, sex, disability, familial status, national origin or any group of buyers.
- No exclamation points or emojis. Never write "just checking in", "touching base" or "dream home".

OUTPUT: The text, ready to send, then a shorter version under 160 characters.

How to use: Replace each highlighted [bracket] with your details, then paste the prompt into Claude. Paste with your details filled in. If a text runs long, reply "cut it to 160 characters and keep the question".

You've seen 3 of 889.

The other 886 — including 37 variations of the prompts above — are inside the library.

  • Locked: Sold-listing follow-up to open house visitors: email

  • Locked: Behavior-triggered follow-up when a lead keeps viewing one home: email

  • Locked: Sold-listing follow-up to open house visitors: call script

  • Locked: Behavior-triggered follow-up when a lead keeps viewing one home: call script

  • Locked: Sold-listing follow-up to online inquirers: text

  • Locked: Behavior-triggered follow-up when a lead saved a home: text

  • + 880 more in Follow-up sequences

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Questions

How many messages are in a sequence?

Most follow-up prompts return three to seven messages with suggested timing. You can ask Claude for a shorter or longer sequence.

Can I load these into my CRM?

Yes. Claude returns plain text you can paste into the drip or task templates of any CRM.

What if the lead has gone silent?

There are variations for leads that stopped replying after a week, a month or longer, each with a different reason to reach out.

What else is in the full library?

Every follow-up prompt by lead source, stage and channel, plus prompts for listings, video scripts, social posts, email, outreach, GEO, AI images and video, and the eBooks.