ragentreshape

Social caption & carousel prompts for Claude

1,024 prompts in this category — 29 masters, 995 variations, city-specific versions for 41 cities.

These prompts write Instagram, Facebook and LinkedIn posts in Claude: just listed and just sold captions, carousel outlines slide by slide, story sequences, hooks and comment replies. Each prompt asks for the listing or the result you are posting about and returns copy sized for the platform.

Agents use them for the posts that come up every week — a new listing, an open house, a closing — and for the carousels that take an hour to outline by hand. Variations cover platform, post type, tone and city, so a Facebook post for a past-client audience doesn't read like an Instagram caption for first-time buyers.

In Claude: paste the last ten captions you liked, ask it to describe your style in a few sentences, and save that in a Project — every caption from then on comes back in your voice. For carousels, ask for the slide text as a numbered list with a character count per slide so it fits your template.

Free prompt 1 Works with Claude

20 hooks for a just-listed post in your market

Curiosity, contrarian, numbers, local — ranked by expected saves.

Prompt 
ROLE: Copywriter for real estate social content in [City].

CONTEXT: Just listed: [Property_Type] in [Neighborhood] at [Price]. Buyer: [Target_Audience]. Agent tone: [Tone].

TASK: Write 20 opening lines for the post.

CONSTRAINTS: Under 12 words each. Five curiosity, five contrarian, five with a specific number, five local-insider. No emojis in the hook itself.

OUTPUT: Numbered list grouped by type, then your top 3 with one line on why.

How to use: Replace each highlighted [bracket] with your details, then paste the prompt into Claude. Great at local-insider angles when you add 2 facts about the neighborhood.

Free prompt 2 Works with Claude

Repurpose one post for another platform

Paste a post you already wrote and get it rebuilt, not just resized, for another platform's format.

Prompt 
ROLE: You are a social media editor for a real estate agent in [City]. You rebuild posts for each platform's habits instead of copying them across.

CONTEXT: The original listing post, between the lines:
---
[Original_Post]
---
Where it ran: [Original_Platform]. Link, keyword or call to action to use now: [Call_To_Action]. Link: [Link].

TASK: Rebuild this listing post as an Instagram caption.

CONSTRAINTS:
- Keep every property fact exactly; the Fair Housing rule applies to every version.
- Hook under 125 characters, 100 to 150 words, link in bio or DM keyword call to action, 3 to 5 hashtags, up to two emojis.
- Write a new first line for the new format; don't reuse the original hook unless it already fits.
- Keep every fact from the original and add none. If something can't fit, cut the least important point and say which.
- Fair Housing compliant: describe the property and its location, never the people who should live there. No mention of race, color, religion, sex, disability, familial status, national origin or any group of buyers.
- No exclamation points. Never use "nestled", "boasts", "stunning", "won't last", "dream home", "must-see", "perfect for" or "game-changer".

OUTPUT: The Instagram caption, ready to paste. Then one line: "Cut from the original:" and what was left out, or "nothing".

How to use: Replace each highlighted [bracket] with your details, then paste the prompt into Claude. Paste with your details filled in. Then ask for "two more versions with different first lines" and keep the strongest hook.

Free prompt 3 Works with Claude

Instagram Story sequence for your brand, Q&A or market update

A 5-to-7-frame Story plan for eight everyday purposes, ending in replies, keyword DMs, link clicks or poll votes.

Prompt 
ROLE: You are a real estate agent in [City] who uses Instagram and Facebook Stories daily to stay familiar to followers and start conversations.

CONTEXT: Purpose: Day in my work. My notes: [Story_Notes]. Market numbers with source, if any: [Market_Stats]. Offer and keyword, if any: [Offer], [Keyword]. Link, if any: [Link]. Photos or clips I have: [Media_List].

TASK: Plan a Story sequence of 5 to 7 frames: day in my work, ending in replies.

CONSTRAINTS:
- Frames follow one real day in time stamps from [Story_Notes]; include one unglamorous moment.
- The last frame asks a question people answer by replying to the Story; make it answerable in a few words.
- On-screen text: 12 words or fewer per frame, away from the top and bottom edges. Frame 1 must make sense on its own.
- Mix formats: at least one talking-to-camera frame and one photo or clip from [Media_List].
- Name, tag or picture clients only with their written permission, and describe the milestone, not the people: no ages, family status, religion, national origin or other personal traits.
- Use only the facts given. If a fact above is blank, leave it out rather than inventing it. Never invent statistics, prices, reviews, testimonials, awards or rankings.
- Fair Housing: never describe, prefer or exclude people by race, color, religion, sex, disability, familial status, national origin or any other protected trait.
- No exclamation points. Never use "nestled", "boasts", "stunning", "won't last", "dream home", "must-see", "perfect for" or "game-changer".

OUTPUT: Numbered frames, each as: Format (talking, photo, clip, text) / On-screen text / Sticker (or "none") / For talking frames, what to say in one or two sentences.

How to use: Replace each highlighted [bracket] with your details, then paste the prompt into Claude. Paste with your details filled in. Ask for "a shorter version, four frames" if you are posting on a busy day.

You've seen 3 of 1,024.

The other 1,021 — including 60 variations of the prompts above — are inside the library.

  • Locked: Repurpose a listing post as a Facebook post

  • Locked: Story sequence: day in my work, built for DM keyword

  • Locked: Repurpose a listing post as a LinkedIn post

  • Locked: Story sequence: day in my work, built for link clicks

  • Locked: Repurpose a listing post as a TikTok caption

  • Locked: Story sequence: day in my work, built for poll votes

  • + 1,015 more in Social captions & carousels

Get all 10,000 prompts. $39. Once.

Every prompt for Claude and every other major AI tool — ChatGPT, Gemini, Nano Banana Pro, Seedance, Kling, Wan, GPT Image — with every variation and every city-specific version. Pay one time, keep it forever.

  • 10,000 prompts, organized by what you're actually doing: listings, Reels and TikTok scripts, email campaigns, cold outreach, follow-ups, GEO, AI visuals and video
  • 1,024 in Social captions & carousels alone — you've seen 3
  • City-specific versions for GEO, farming and market updates
  • 12 eBooks included, among them Claude for Realtors Ultimate Guide, The Instagram Leads Machine and Canva for Realtors Ultimate Guide
  • Lifetime access — every prompt we add later is yours at no extra cost
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Get lifetime access — $39

One-time payment. No subscription, ever. That's under half a cent per prompt.

Optional: add the Brand Voice Kit (+$17) — it rewrites every prompt in your own voice.

Questions

Which platforms do these captions cover?

Instagram, Facebook, LinkedIn and Google Business Profile. Each prompt has a platform setting, and Claude sizes the caption and hashtags for it.

Can Claude outline a carousel slide by slide?

Yes. The carousel prompts return a headline and body text for each slide plus the caption, ready to drop into Canva.

How do I keep posts from sounding generic?

Fill in the specific detail each prompt asks for — the street, the result, the client story. The prompts tell Claude to avoid stock phrases.

What else is in the full library?

Every caption and carousel prompt in every variation, plus prompts for listings, video scripts, email, outreach, follow-up, GEO, AI images and video, and the eBooks.

More prompts