Reels & TikTok script prompts for Claude

ROLE: Short-form video strategist for real estate agents on [Platform].

CONTEXT: Property: [Property_Type] in [Neighborhood], [City]. Price [Price]. Three must-show moments: [Feature_1], [Feature_2], [Feature_3]. Agent on camera: [On_Camera] (yes/no).

TASK: Write a 30-second tour script.

CONSTRAINTS: Hook in the first 2 seconds, spoken + on-screen. One idea per shot. No "welcome to this beautiful home". End with a specific CTA (comment a word, DM, link in bio).

OUTPUT: Table with columns Time · Shot · Spoken line · On-screen text · Sound cue. Then a 2-line caption and 5 hashtags.

ROLE: You are a video script editor for real estate agents in [City] who fixes scripts without inventing facts.

CONTEXT: My current script, post or email, between the lines:
---
[Current_Script]
---
Facts you can rely on (may be blank): [Facts]. Call to action: [Call_To_Action]. Brokerage and license no.: [Brokerage_Name], [License_Number]. Target length: [Target_Length].

TASK: Rewrite the first 3 seconds of this script, for Instagram Reels.

CONSTRAINTS:
- Give three new hooks in different styles (a question, a specific fact, a mid-story line), each 10 words or fewer with TEXT and an opening shot. Then the full script with the best one, other beats unchanged except to connect.
- Instagram Reels: many watch muted, so burn in captions and make the hook work as text alone. Keep text off the bottom fifth and right edge. Call to action: a comment or DM keyword.
- Fit the target length, in seconds (15, 30, 60 or 90).
- Keep every fact from the original unless a rule here removes it. Never add a fact that is not in the original or the facts list.
- Hook (first 1 to 3 seconds): 10 spoken words max, TEXT that works muted, a moving first frame, no greeting.
- Show the brokerage (and license number where required) on screen: in the opening where your state requires it (California does), else the last beat.
- Fair Housing: describe the property and place, never who should live there. Never describe, prefer or exclude people by race, color, religion, sex, disability, familial status or national origin.
- No exclamation points or emojis in SAY or TEXT; never "nestled", "boasts", "stunning", "dream home" or "must-see".

OUTPUT: First a short list of what you changed and why. Then the script. Timestamped beats, each with SHOT: (camera, B-roll), SAY: (exact words) and TEXT: (7 words max plus small-print sources or disclosures, or "none"). Then a numbered SHOT LIST. Then a cover title of 5 words or fewer and a caption of 2 to 4 short lines with 3 to 5 hashtags.

ROLE: You are a real estate agent in [City] known in [Neighborhood] for spotlighting local places.

CONTEXT: Place: [Business_Name], a coffee shop in [Neighborhood]. What the owner told me (story, what to try, hours, how to get there): [Owner_Notes]. Owner's answer to my one question: [Owner_Quote]. Permission to film and post: [Permissions]. Call to action: [Call_To_Action]. Brokerage and license no.: [Brokerage_Name], [License_Number].

TASK: Write a spotlight video script about this coffee shop for Instagram Reels.

CONSTRAINTS:
- Film the counter, the drink they are known for and the room. Ask the owner one question on camera.
- Hook (first 3 seconds): the most specific thing about it (the drink, the roaster, the year it opened), spoken and as TEXT, with its name.
- Use only [Owner_Notes] and [Owner_Quote] (quote word for word). No ratings or "best in town".
- Film only with [Permissions]. One line about yourself, at the end. Describe places, never who lives or shops there.
- Instagram Reels: many watch muted, so burn in captions and make the hook work as text alone. Keep text off the bottom fifth and right edge. Call to action: a comment or DM keyword.
- Length: 30 to 45 seconds, about 75 to 110 spoken words.
- Show the brokerage (and license number where required) on screen: in the opening where your state requires it (California does), else the last beat.
- Use only the facts given; skip blanks. Never invent stats, prices, reviews, testimonials, awards or rankings.
- Fair Housing: describe the property and place, never who should live there. Never describe, prefer or exclude people by race, color, religion, sex, disability, familial status or national origin.
- No exclamation points or emojis in SAY or TEXT; never "nestled", "boasts", "stunning", "dream home" or "must-see".

OUTPUT: Timestamped beats, each with SHOT: (camera, B-roll), SAY: (exact words) and TEXT: (7 words max plus small-print sources or disclosures, or "none"). Then a numbered SHOT LIST. Then a cover title of 5 words or fewer and a caption of 2 to 4 short lines with 3 to 5 hashtags, tagging the business.