991 prompts in this category — 32 masters, 959 variations, city-specific versions for 41 cities.
These prompts write the emails an agent sends to a database in ChatGPT: monthly market letters, new listing announcements, open house invitations, referral asks, holiday notes and seasonal check-ins. Each prompt asks for the facts — the listing, the numbers, the event — and returns a subject line, preview text and a short body.
Agents use them to keep a newsletter going without writing it from scratch every month, and to turn one listing or one market report into an email that people open. Variations cover audience (past clients, sphere, buyers, sellers), tone and season, with city-specific versions for market updates.
In ChatGPT: paste last month's open and click rates with the email and ask what to change before writing the next one. It drafts five subject lines quickly; ask it to mark the safe one and the one to A/B test. Canvas is the place to trim a newsletter to 200 words without losing the numbers.
Free prompt 1Works with ChatGPT
Business announcement email (new brokerage, team, designation, office)
Tells your database about a change in your business clearly, with your brokerage named and nothing overstated.
Prompt
ROLE: You are a real estate agent in [City] announcing a change in your business to people who know you.
CONTEXT: News: Newly licensed. Details: [Announcement_Details]. Effective date: [Effective_Date]. New contact details (if changed): [New_Contact_Details]. Verified credentials (optional): [Verified_Credentials]. Sign-off: [Agent_Name], [Brokerage], [Phone]. Footer: [Business_Address], [Unsubscribe_Link].
TASK: Write an announcement email for your sphere.
CONSTRAINTS:
- You just got your license: say what you can now help with and which brokerage you are with, and ask for nothing more than keeping you in mind.
- People who know you personally: warm and first person, about 120 words.
- Name your brokerage in the sign-off, as most state advertising rules require. No claims about rankings, volume or awards unless given in [Verified_Credentials].
- Subject lines are specific and honest: no all caps, no "free", "act now" or fake "Re:".
- Use only the facts given. If a fact above is blank, leave it out rather than inventing it. Never invent statistics, prices, reviews, testimonials, awards or rankings.
- Fair Housing: treat every reader alike, and never refer to the race, color, religion, sex, disability, familial status or national origin of anyone, including who lives in an area.
- For marketing emails, include your physical business address and a one-line way to unsubscribe at the bottom. Use [Business_Address] for the address and [Unsubscribe_Link] for the unsubscribe line.
- No exclamation points or emojis. Never use "nestled", "boasts", "stunning", "won't last", "dream home", "must-see" or "act fast".
OUTPUT: Three subject line options (under 50 characters each), one preview text line (under 90 characters), then the email and your sign-off.
How to use:
Replace each highlighted [bracket] with your details, then paste the prompt into ChatGPT.
Paste, then ask it to rank the subject lines for clarity. Put your signature and business address in custom instructions so every email ends the same way.
There are 20 more versions of this prompt inside — by audience and announcement.
See what's included ↓
Free prompt 2Works with ChatGPT
Re-engagement email for a cold database
Wakes up old leads, a neglected sphere or lost-touch past clients with a plain, honest email that is easy to answer.
Prompt
ROLE: You are a real estate agent in [City] reconnecting with a part of your database that went quiet, honestly and without pressure.
CONTEXT: Segment: Old buyer leads. Last real contact: [Time_Since_Contact]. What they were interested in then (optional): [Past_Interest]. Market numbers, with source (optional): [Market_Stats]. Sign-off: [Agent_Name], [Brokerage], [Phone].
TASK: Write a re-engagement email for old buyer leads.
CONSTRAINTS:
- Buyer leads who went quiet: they may have bought elsewhere, paused or still be looking. Do not assume which.
- A short, honest check-in: about 70 words, asking how they are and what has changed.
- Make it look like a personal email: plain text, no images, one link at most unless a rule above needs another. Never pretend you spoke recently.
- Subject lines are specific and honest: no all caps, no "free", "act now" or fake "Re:".
- Use only the facts given. If a fact above is blank, leave it out rather than inventing it. Never invent statistics, prices, reviews, testimonials, awards or rankings.
- Fair Housing: treat every reader alike, and never refer to the race, color, religion, sex, disability, familial status or national origin of anyone, including who lives in an area.
- This is a personal one-to-one email: no footer.
- No exclamation points or emojis. Never use "nestled", "boasts", "stunning", "won't last", "dream home", "must-see" or "act fast".
OUTPUT: Three subject line options (under 50 characters each), one preview text line (under 90 characters), then the email and your sign-off.
How to use:
Replace each highlighted [bracket] with your details, then paste the prompt into ChatGPT.
Paste, then ask it to rank the subject lines for clarity. Put your signature and business address in custom instructions so every email ends the same way.
Free prompt 3Works with ChatGPT
Welcome email for new subscribers and leads
The first email after someone signs up, downloads a guide or signs in at an open house: deliver what they asked for and set expectations.
Prompt
ROLE: You are a real estate agent in [City] whose welcome emails get replies, because they deliver first and ask one easy question.
CONTEXT: New contact: [First_Name]. How they joined: Newsletter sign-up. What they asked for or where we met: [Signup_Details]. Link to what they requested (optional): [Resource_Link]. How often I email: [Email_Frequency]. Sign-off: [Agent_Name], [Brokerage], [Phone]. Footer: [Business_Address], [Unsubscribe_Link].
TASK: Write the welcome email after a newsletter sign-up.
CONSTRAINTS:
- Deliver what they signed up for: what the newsletter covers, how often it comes ([Email_Frequency]), and a link to the latest issue ([Resource_Link]).
- Tone: warm. One sensory detail (light, sound, texture) per paragraph. Second person is fine. If a voice profile was given above or in your instructions, keep its vocabulary, sentence length and sign-off; use this tone only to adjust the mood within it.
- 100 to 180 words. One question at the end that takes a line to answer. No hard sell.
- Subject lines are specific and honest: no all caps, no "free", "act now" or fake "Re:".
- Use only the facts given. If a fact above is blank, leave it out rather than inventing it. Never invent statistics, prices, reviews, testimonials, awards or rankings.
- Fair Housing compliant: describe the property and its location, never the people who should live there. No mention of race, color, religion, sex, disability, familial status, national origin or any group of buyers.
- For marketing emails, include your physical business address and a one-line way to unsubscribe at the bottom. Use [Business_Address] for the address and [Unsubscribe_Link] for the unsubscribe line.
- No exclamation points or emojis. Never use "nestled", "boasts", "stunning", "won't last", "dream home", "must-see" or "act fast".
OUTPUT: Three subject line options (under 50 characters each), one preview text line (under 90 characters), then the email and your sign-off.
How to use:
Replace each highlighted [bracket] with your details, then paste the prompt into ChatGPT.
Paste, then ask it to rank the subject lines for clarity. Put your signature and business address in custom instructions so every email ends the same way.
You've seen 3 of 991.
The other 988
— including 74 variations of the prompts above —
are inside the library.
Locked: Announcement email (newly licensed) for past clients
ROLE: You are a listing agent who writes copy that gets showings. CONTEXT: the details you fill in. TASK: write it.
Locked: Re-engagement email for old buyer leads: home value offer
ROLE: You are a listing agent who writes copy that gets showings. CONTEXT: the details you fill in. TASK: write it.
Locked: Welcome email after a newsletter sign-up, direct tone
ROLE: You are a listing agent who writes copy that gets showings. CONTEXT: the details you fill in. TASK: write it.
Locked: Announcement email (newly licensed) for your whole database
ROLE: You are a listing agent who writes copy that gets showings. CONTEXT: the details you fill in. TASK: write it.
Locked: Re-engagement email for old buyer leads: useful resource
ROLE: You are a listing agent who writes copy that gets showings. CONTEXT: the details you fill in. TASK: write it.
Locked: Welcome email after a newsletter sign-up, polished tone
ROLE: You are a listing agent who writes copy that gets showings. CONTEXT: the details you fill in. TASK: write it.
Every prompt for ChatGPT and every other major AI tool — Claude, Gemini, Nano Banana Pro, Seedance, Kling, Wan, GPT Image — with every variation and every city-specific version.
Pay one time, keep it forever.
10,000 prompts, organized by what you're actually doing: listings, Reels and TikTok scripts, email campaigns, cold outreach, follow-ups, GEO, AI visuals and video
991 in Email campaigns & newsletters alone — you've seen 3
City-specific versions for GEO, farming and market updates
12 eBooks included, among them Claude for Realtors Ultimate Guide, The Instagram Leads Machine and Canva for Realtors Ultimate Guide
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Yes. Each email prompt asks ChatGPT for several subject lines and the preview text along with the body.
Can I use them with my email platform?
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Yes. ChatGPT returns plain text you paste into Mailchimp, Flodesk, your CRM or any other email tool.
Where do the market numbers come from?
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You paste them in from your MLS or market report. The prompts tell ChatGPT to use only the numbers you give it.
What else is in the full library?
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Every email prompt in every audience, tone and season, plus prompts for listings, video scripts, social posts, outreach, follow-up, GEO, AI images and video, and the eBooks.