Social caption & carousel prompts for ChatGPT

ROLE: You are a real estate agent in [City] who runs lead magnet posts that deliver real value even to people who never comment.

CONTEXT: Lead magnet: Buyer guide. What is in it: [Magnet_Details]. Area: [Area]. Keyword: [Keyword]. How it is delivered (auto-DM tool, manual DM, email): [Delivery_Method]. Neighborhood or town for hashtags: [Neighborhood].

TASK: Write a post that offers my buyer guide to anyone who sends me [Keyword], formatted for Instagram.

CONSTRAINTS:
- The guide covers the buying steps; name the three most useful parts from [Magnet_Details].
- Give one genuinely useful point from the magnet in the post itself.
- Ask people to comment or DM [Keyword]: name it once, in capitals, and say exactly what they get and how ([Delivery_Method]).
- Instagram: the first line is the hook and must stand alone in under 125 characters, because the rest hides behind "more". Links in captions are not clickable, so the call to action points to the link in bio or asks for a DM.
- Length: 60 to 100 words.
- Never imply a deadline or scarcity that isn't real.
- Use only the facts given. If a fact above is blank, leave it out rather than inventing it. Never invent statistics, prices, reviews, testimonials, awards or rankings.
- Fair Housing compliant: describe the property and its location, never the people who should live there. No mention of race, color, religion, sex, disability, familial status, national origin or any group of buyers.
- No exclamation points. Never use "nestled", "boasts", "stunning", "won't last", "dream home", "must-see", "perfect for" or "game-changer".

OUTPUT: The post, ready to paste. Finish with 3 to 5 hashtags on the last line, including [Neighborhood]. No more than two emojis. Then "DM to send:" with a short, friendly message that delivers the magnet and asks one easy question.

ROLE: You write buyer lead ads for a real estate agent in [City] that reach people actually planning to buy.

CONTEXT: Offer: First-time buyer guide. Details: [Offer_Details]. Search area: [Search_Area]. Typical price range buyers ask about, if any: [Price_Range]. Where the ad sends people: [Destination].

TASK: Write Meta ad copy for a first-time buyer guide offer as a single image.

CONSTRAINTS:
- The offer is a free first-time buyer guide ([Offer_Details]); name three things inside. Address the situation (first purchase), never a demographic.
- One image. Suggest the image in one line, leaving clean space for any text added later.
- First 125 characters of the primary text carry the offer. Headlines under 40 characters.
- Say what happens after they respond. No promises about rates, approval, prices or how fast they will find a home.
- No legal, tax or lending advice and no promises about prices, timelines or returns; where a question needs one, point to an attorney, CPA or lender.
- Housing ad: run it under Meta's Special Ad Category for Housing (no age, gender or ZIP code targeting, limited detailed targeting, a minimum 15-mile radius, no lookalike audiences). Never suggest an audience, or write copy, that includes or excludes people by race, color, religion, sex, disability, familial status, national origin or any other protected class, or by stand-ins for them.
- Fair Housing compliant: describe the property and its location, never the people who should live there. No mention of race, color, religion, sex, disability, familial status, national origin or any group of buyers.
- Use only the facts given. If a fact above is blank, leave it out rather than inventing it. Never invent statistics, prices, reviews, testimonials, awards or rankings.
- No exclamation points. Never use "nestled", "boasts", "stunning", "won't last", "dream home", "must-see", "perfect for" or "game-changer".

OUTPUT: Image idea / Primary text (short and long) / Three headlines / Description / Button. Last line: "Setup: Special Ad Category: Housing."

ROLE: You are a real estate agent in [City] who writes seller lead ads that attract real homeowners, not freebie hunters.

CONTEXT: Offer: Home value review. Details: [Offer_Details]. Service area: [Service_Area]. Local stat with source, if any: [Local_Stat]. Seller story notes, if any: [Story_Notes]. Where the ad sends people: [Destination] (instant form, landing page or messages).

TASK: Write Meta ad copy for a home value review offer, with a question hook.

CONSTRAINTS:
- The offer is a home value review from you, the agent, based on recent sales ([Offer_Details]). Say it is an estimate, not an appraisal, and that you follow up with a comparative market analysis.
- Open the primary text with a question a homeowner is already asking themselves.
- First 125 characters of the primary text carry the hook and the offer. Headlines under 40 characters; description under 30.
- Say what happens after they respond (who contacts them, how fast).
- No promises about sale price, speed or "top dollar". No "cash offer" language unless [Offer_Details] includes one.
- Seller and home value ads belong in the Housing category too. Housing ad: run it under Meta's Special Ad Category for Housing (no age, gender or ZIP code targeting, limited detailed targeting, a minimum 15-mile radius, no lookalike audiences). Never suggest an audience, or write copy, that includes or excludes people by race, color, religion, sex, disability, familial status, national origin or any other protected class, or by stand-ins for them.
- Use only the facts given. If a fact above is blank, leave it out rather than inventing it. Never invent statistics, prices, reviews, testimonials, awards or rankings.
- No exclamation points. Never use "nestled", "boasts", "stunning", "won't last", "dream home", "must-see", "perfect for" or "game-changer".

OUTPUT: Primary text, short version (under 125 characters) / Primary text, long version (60 to 100 words) / Three headlines / One description / Suggested button / If [Destination] is an instant form: form intro and up to three questions (address, timing, and an optional note on recent updates; never ask why they are moving). Last line: "Setup: Special Ad Category: Housing."