The Open House Playbook
The Open House Playbook covers exactly what to do, and not to do, before, during and after every open house.
Most agents win the two hours of hosting and lose the fourteen days before and the seven days after. This playbook fixes both ends, with one rule running through every page: every open house produces at least one real lead.
Before: the 14-day blitz. Pick the right house and the right goal, then promote it day by day with a landing page, Reels, neighbor letters, targeted ads and a two-tap reminder. Add the offline tricks that still win: the sign system, the Neighbors Only Preview and the 20/20/20 knock. Stage the home, the atmosphere and your safety protocol.
During: game day. Arrive 45 minutes early, run a strategic sign-in and use conversations that convert. Handle the five most common objections, read buying signals and sort visitors in real time.
After: the follow-up fortune. Send golden-hour messages, run a seven-day drip and deliver a one-page seller report by 7 p.m.
Inside the book
- Three possible open house goals and the metrics that matter
- A day-by-day 14-day promotion campaign
- The ad copy that fills the room
- The staging checklist and a non-negotiable safety protocol
- Conversation starters by visitor type
- What never to say and never to do
- The seven-day follow-up drip, written out
- The seller report and your own open house scorecard
Who it's for
Listing agents who want sellers impressed, and buyer agents who use open houses to build a pipeline. It works for new agents holding their first open house and veterans whose sign-in sheet stays blank.
41 pages · one of 12 eBooks included with the AgentReshape library